The global pet market continues to escalate, and consumers’ demand for cat litter has already bid farewell to the basic functions of agglomeration and water absorption. Nowadays, the naturalness of fragrance, the duration of fragrance, the neutralization effect of odor and the safety of products have become the core keys for users to repurchase and praise. The foreign trade market, cross-border platforms and high-end private brand channels have more stringent requirements on the deodorization ability of cat litter. Ordinary short-acting scented cat litter can no longer meet the quality needs of overseas consumers. Long-lasting, safe and natural deodorizing cat litter has become the mainstream of the industry.
Most brands on the market will only promote “lasting deodorization and fragrance of the whole house”. But the real factory perfuming process will hardly be disclosed. This is also the core reason why many buyers frequently step on the pit: the cat litter with the same fragrance and the same price has a great gap in batch experience. A batch of goods remains fragrant and stable, and a batch of goods will be tasteless after a few days of unpacking. Some smells are high-grade and elegant, and some are pungent and choking, which can easily lead to cat stress, sneezing, refusing sand and urinating
From the point of view of the source factory, the fragrance retention and deodorization effect of cat litter depends entirely on the production process, not on marketing gimmicks.
Flavor selection, perfuming nodes, fragrance locking technology and post-fragrance stabilizing process directly open the gap between low-end currency and high-end export goods.
In this paper, three mainstream perfuming techniques of cat litter, auxiliary deodorizing cat litter technology and foreign trade-grade fragrance locking principle will be completely dismantled. At the same time, compare the cost, advantages and disadvantages of different processes and adapt to the market, so as to help B-end buyers, brands and distributors understand the core standards of high-end deodorized cat litter, avoid the pits of low-end processes and choose high-quality sources with low after-sales and high repurchase.
In this paper, from the factory production end, the principle of fragrance retention, the way of adding essence, the fragrance locking technology and the industry differentiation technology of deodorized cat litter are completely dismantled to help buyers understand the real standard of high-end deodorized cat litter.
First, ordinary low-end cat litter: surface spraying fragrance (short-lasting fragrance)
1. Process mode
The low-end cat litter is generally sprayed and perfumed on the surface of the finished product. This is the lowest threshold, the lowest cost and the worst effect of perfuming, and it is also the mainstream practice of currency products.
The overall production process is very simple: after the cat litter completes all the processes of granulation, drying and screening, the factory uses simple spraying equipment to spray industrial essence water solution on the particle surface.
As long as the surface layer is scented, it can be directly filled and sealed, packaged and shipped. The whole process does not need precision equipment or technical debugging, and it is completely centered on compression cost.
2. Disadvantages
This short-acting spraying process is the hardest hit area of terminal bad review, and its disadvantages are very prominent.
First, the essence only adheres to the surface of cat litter particles, which has no infiltration structure and no fragrance locking ability. Once the product is opened and exposed to air, the fragrance molecules will evaporate quickly. Usually, within 24 to 48 hours, the fragrance will be completely dispersed and the deodorizing effect will be completely lost.
Second, low-end industrial flavors are highly irritating. In order to cover up the odor of raw materials, small factories will spray essence beyond the standard. The newly opened box of cat litter has a strong and sweet smell, which is very choking. It is easy to cause respiratory discomfort, frequent sneezing, and even stress behaviors such as refusing sand and urinating.
Third, it is completely ineffective when it meets water. After the cat goes to the toilet, the surface essence will fall off instantly. Without any deodorant, the smell of urine and feces will spread directly, seriously affecting the home environment. To put it simply, the surface spraying process can only be “good looking out of the box”, which is a marketing gimmick and can’t really deodorize.
Second, middle-end cat litter: powder mixing and flavoring (medium-effect fragrance retention)
1. Process mode
The middle-end circulation cat litter, the mainstream uses the powder mixing built-in perfuming process. Compared with the surface spraying process, this process has achieved a qualitative upgrade and stronger stability. Its core difference is that the perfuming node is changed, from the post-perfuming of finished products to the pre-perfuming of the front end of production.
The factory will choose food-grade water-soluble essence and natural plant fragrance stock solution. In the mixing stage of raw materials, the essence is fully mixed with corn starch, cassava powder, plant fiber and bentonite powder. After high-speed homogeneous stirring, the essence is evenly mixed into each raw material powder, and then enters the granulation and drying processes. The fragrance is hidden inside the particles, not just on the surface.
2. Advantages and disadvantages
The advantages of this process are very obvious. The fragrance is evenly distributed, the overall elegance is not pungent, and it is more friendly to cats. Under normal indoor environment, the fragrance can last for 3 to 5 days, which fully meets the needs of daily household use. It is suitable for domestic mid-range e-commerce and regular foreign trade markets in Southeast Asia, with high cost performance.
At the same time, it has obvious shortcomings. In the process of high temperature granulation and drying, some aroma molecules will be lost by volatilization. It is not suitable for long-distance shipping and long-term storage of high-end foreign trade scenes, and it belongs to the mid-range transition process as a whole.
Third, high-end export cat litter: microcapsule fragrance locking technology (core technology of long-term fragrance retention)
1. Core principles
High-end export of cat litter and cross-border explosion of cat litter, unified use of microcapsule fragrance locking technology, which is currently the industry’s top long-term fragrance retention technology, but also the core barrier of high-end products. Its core principle is to seal essential oil molecules in microcapsules by nano-encapsulation technology. Then the raw materials mixed with microcapsule essence are uniformly granulated and molded, so that the capsules are evenly distributed inside and outside the cat litter particles.
This technology has the characteristics of intelligent fragrance release. Under the condition of storage and standing at room temperature, the capsule slowly releases aroma and maintains elegant fragrance. When encountering moisture in cat urine and feces, the capsule will actively break the shell, quickly release fragrance molecules, neutralize the odor, and realize active deodorization instead of passively covering up the odor.
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2. Technological advantages
Advantages of microcapsule fragrance-locking technology Rolling common fragrance-adding technology.
First, the duration of fragrance retention has been greatly improved, and it can be stable for 7 to 15 days. The whole house smells clean and fresh, and there is no residual odor.
Secondly, the fragrance is natural and soft, has no industrial pungent feeling, does not cause cat stress, and is suitable for families of sensitive cats, young cats and elderly cats.
Third, it is resistant to high temperature, sealing and long-distance transportation. Under the environment of high temperature and high humidity in shipping and closed containers, the fragrance will not be lost or changed. Batch stability is extremely strong, which is the first choice for foreign trade markets in Europe, America, the Middle East and high-end Southeast Asia, and it is also the core selling point for private brands to do premium and reputation.
Fourth, the auxiliary deodorization process: high-temperature deodorization + bacteriostatic formula blessing.
The real high-end deodorizing cat litter never relies solely on the essence to stay fragrant. It is easy to have an embarrassing situation that the smell is mixed with the smell only by covering the odor and treating the symptoms rather than the root cause. Regular export factories will be equipped with multiple auxiliary deodorization processes to form a perfect deodorization system.
Through the triple technologies of high-temperature curing and odor removal, physical adsorption of activated carbon and plant bacteriostatic factors, the odor of excreta is decomposed from the source, the growth of bacteria is inhibited, and the residual odor in the air is adsorbed. Multiple processes are superimposed to realize the three-dimensional deodorization effect of decomposition, adsorption and fragrance retention, and completely solve the problem of household odor.
Fifth, market adaptation scenarios of different processes
Different perfuming processes correspond to completely different market positioning and customer groups. The low-end surface spraying technology is suitable for the sinking market with low price and fast turnover in China, and it focuses on the ultimate cost performance. The mid-range powder mixing process is suitable for conventional e-commerce retail, mid-range offline channels and ordinary foreign trade orders, taking into account both experience and cost.
Microcapsule long-term fragrance-locking technology, focusing on high-end track. Adapt to cross-border boutique, overseas high-end supermarkets, self-owned brand customization and long-term shipping orders. Advanced product texture, extremely low after-sales and stable repurchase are the core advantages of the brand’s long-term operation.
