When many consumers buy cat litter, they often only pay attention to the end-use experience.
For example, whether the dough is fast enough, whether the dust is obvious, whether the deodorization effect is stable, or whether the cat is willing to use it for a long time.
However, for factories that are really engaged in export and OEM production, a cat litter needs to be tested far more than consumers think before it is officially shipped.
Because the export cat litter is not just “usable”.
Products also need to face long-term shipping, climate change in different countries, storage environment and long-term use by consumers.
Especially now, the competition in the global pet market is becoming more and more fierce, and consumers’ requirements for product stability have been significantly improved.
In the past, many markets paid more attention to price.
But now, more and more importers are beginning to pay attention to:
* Whether the product can be sold stably for a long time?
* Are different batches consistent?
* Is it still stable after long-distance transportation?
* Is the repurchase rate of consumers high enough?
This is why modern cat litter factories pay more and more attention to the testing system.
At LOVE SAND, we will pay more attention to real use scenarios, not just short-term laboratory data.
Because what really determines consumers’ repurchase rate is often not the first use, but the overall experience after long-term use.
Why is the clustering test of cat litter still one of the core tests?
For cat litter, the caking performance is always the most sensitive part for consumers.
Especially bentonite cat litter.
In fact, consumers rarely really care about professional parameters, but they are more concerned about:
“Will it be scattered when shoveling sand?”
Many low-end products absorb water quickly at first, but the lumps formed are not stable.
It is easy to appear during use:
* Break up the group
* sticky bottom
* The more you use it, the more it breaks.
* incomplete cleaning
Therefore, the truly stable agglomeration is not just “fast”.
It also includes whether the lump is complete, whether it is easy to clean, and whether it remains stable after long-term use.
At LOVE SAND, we will pay more attention to the real cleaning experience.
Because consumers touch the litter box every day, long-term experience is more important than short-term testing.
At present, LOVE SAND mainly uses 100% sodium bentonite.
Compared with ordinary mineral materials, high-quality sodium bentonite is usually more stable in agglomeration stability.
It can absorb water faster and form a thinner but stronger lump at the same time.
For multi-cat families, this stability will be more obvious.
Because the litter box is used more frequently, if it is unstable, it will easily lead to an increase in odor and a waste of overall litter.
Why has low dust become an important standard in the high-end market?
In the past, many consumers were not sensitive to dust problems.
But now, more and more cat families begin to pay attention to the indoor environment.
Especially in apartments, small apartments and multi-cat families, consumers will obviously feel the impact of dust.
If the dust is obvious when pouring sand, or the floor feels dusty for a long time, it will easily affect the overall experience.
Many consumers will think that dust is only related to raw materials.
But in fact, the production process, particle strength and transportation process will all affect the final performance.
For example:
* particles continue to rub during transportation.
* insufficient particle strength
* unstable screening
* inadequate packaging protection
It may lead to an increase in fine powder.
Therefore, for export-oriented products, it is not enough to control raw materials only.
In the production process, LOVE SAND will pay more attention to:
* Multi-layer screening
* automatic dust removal
* particle stability
* Powder removal process before packaging
Because what really affects consumers’ first impression is usually the feeling when opening the package.
With the development of e-commerce and short video platforms, the dust problem has become more and more transparent.
Consumers will shoot real test videos directly.
Therefore, many importers are no longer satisfied with simple “low dust propaganda”, but pay more attention to long-term stability.
Why is deodorization test of cat litter more important than before?
With the increasing proportion of cats in cities, deodorization has become one of the most concerned issues for many consumers.
Especially in small-sized families, odor control will directly affect the living experience.
In the past, many low-end products covered the odor with strong fragrance.
But now consumers are becoming more and more rational.
They began to realize that the really good cat litter is not simply “fragrant”, but can really absorb odor.
Therefore, in recent years, the growth of activated carbon series in the global market is very obvious.
Because consumers are more inclined to really deodorize, rather than simply cover up the taste.
In LOVE SAND, many OEM customers are more inclined to the activated carbon mixed series.
Especially in the high temperature area market.
Because in high temperature environment, ammonia smell will be released faster.
If the adsorption capacity is insufficient, consumers will easily feel the odor.
Really mature deodorant products usually need to pay attention to at the same time:
* peculiar smell adsorption speed
* Long-term stability
* Multi-cat environmental performance
* Continuous effect in high temperature environment.
Not just whether there is fragrance when the package is just opened.
Why is transportation test of cat litter very important for the export market?
Cat litter is a heavy product.
Therefore, transportation stability will directly affect the final quality.
Especially by sea.
The product may need to be transported for several weeks, while facing temperature difference, humidity and long-term vibration.
If the packaging strength is insufficient, it is easy to appear:
* Broken bag
* Leaked package
* particle fragmentation
* Increased dust
Many products seem to have no problems when they are shipped from the factory, but after arriving in Hong Kong, the consumer experience has changed.
This is why more and more importers begin to pay attention to “product performance after transportation”.
In LOVE SAND, we will pay more attention to the stability of export packaging.
Not just the appearance of the package.
More importantly, whether the product can still remain stable after long-distance transportation.
Therefore, we will pay more attention to:
* packaging sealing strength
* Moisture-proof scheme
* Pallet stability
* Container loading mode
Because truly mature export products are not just “finished production”.
But consumers can still get a stable experience when they open the package.
Why are real usage scenarios more important than laboratory data?
Many products perform well in laboratory tests.
But after consumers actually use it, the experience may be completely different.
Because the real use environment is more complicated.
Cat trampling, frequent sand shoveling, high temperature environment and long-term use in Kaifeng will all affect the product state.
Therefore, now more and more importers are beginning to pay attention to:
* Stability after long-term opening
* Performance after repeated sand shoveling.
* Multi-cat family experience
* Stability in different seasons
LOVE SAND also pays more attention to long-term use testing at present.
Because what really determines the consumer’s repurchase rate is usually not the first use, but the overall feeling after continuous use.
Especially in today’s increasingly competitive market, stability is more important than simple low price.
Conclusion
The competition of modern cat litter industry is no longer just a simple price competition.
With the upgrading of consumer demand, the market demands higher and higher product stability.
For truly long-term OEM and export factories, product testing is not just a process.
But also a guarantee of long-term stability.
From agglomeration, dust, deodorization to transportation and storage, every link will affect the final consumer experience.
At LOVE SAND, we will pay more attention to the real market environment and long-term use performance.
Because truly excellent products don’t just perform well in the laboratory.
It is that consumers can still maintain a stable experience in daily actual use.
