{"id":798,"date":"2026-04-10T06:39:41","date_gmt":"2026-04-10T06:39:41","guid":{"rendered":"https:\/\/love-sand.com\/"},"modified":"2026-04-10T06:51:59","modified_gmt":"2026-04-10T06:51:59","slug":"%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b5-%d0%ba%d0%be%d1%88%d0%b0%d1%87%d1%8c%d0%b5%d0%b3%d0%be-%d1%82%d1%83%d0%b0%d0%bb%d0%b5%d1%82%d0%b0","status":"publish","type":"post","link":"https:\/\/love-sand.com\/ru\/%d0%b1%d1%83%d0%b4%d1%83%d1%89%d0%b5%d0%b5-%d0%ba%d0%be%d1%88%d0%b0%d1%87%d1%8c%d0%b5%d0%b3%d0%be-%d1%82%d1%83%d0%b0%d0%bb%d0%b5%d1%82%d0%b0\/","title":{"rendered":"\u0411\u0443\u0434\u0443\u0449\u0435\u0435 \u043a\u043e\u0448\u0430\u0447\u044c\u0435\u0433\u043e \u0442\u0443\u0430\u043b\u0435\u0442\u0430: \u0442\u0435\u043d\u0434\u0435\u043d\u0446\u0438\u0438 \u0437\u0430\u0449\u0438\u0442\u044b \u043e\u043a\u0440\u0443\u0436\u0430\u044e\u0449\u0435\u0439 \u0441\u0440\u0435\u0434\u044b \u0438 \u0440\u0430\u0441\u0442\u0432\u043e\u0440\u0438\u043c\u043e\u0441\u0442\u044c \u0432 \u0432\u043e\u0434\u0435 \u0432 2026 \u0433\u043e\u0434\u0443"},"content":{"rendered":"

The global cat litter industry is undergoing a major change. Cat litter, once only a basic functional product, is now evolving into a category driven by innovation, sustainability and user experience.<\/p>\n

In 2026, the trend of the market has become more and more clear: consumers are no longer satisfied with “only available” products. They are actively seeking cleaner, safer, more convenient and environmentally responsible solutions.<\/p>\n

For distributors, retailers and brands, understanding these trends is no longer an optional option-it is the only way to remain competitive.<\/p>\n

Trend 1-Sustainability is becoming a standard, not a high-end trait.<\/h2>\n

The change of consumers’ concept<\/h3>\n

In recent years, sustainability has changed from a minority concern to a mainstream social expectation. Pet owners, especially in developed markets, are increasingly concerned about the following issues:<\/p>\n

    \n
  1. Environmental impact<\/li>\n
  2. Waste management<\/li>\n
  3. Product life cycle<\/li>\n<\/ol>\n

    Because of this, they are actively purchasing products that are in line with their own values.<\/p>\n

    Influence on cat litter selection<\/h3>\n

    Although the traditional clay-based cat litter is effective in function, it has been criticized for the following disadvantages:<\/p>\n

    * Non-renewable mining methods<\/p>\n

    * Ecological footprint to the environment<\/p>\n

    * Difficulties in waste disposal<\/p>\n

    This has accelerated the rise and growth of plant-based cat litter (such as \u043d\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c \u0434\u043b\u044f \u043a\u043e\u0448\u0430\u0447\u044c\u0435\u0433\u043e \u0442\u0443\u0430\u043b\u0435\u0442\u0430 \u0438\u0437 \u0442\u043e\u0444\u0443<\/a>), plastic-reduced packaging products and biodegradable solution products.<\/p>\n

    However, the characteristic of “sustainability” alone is not enough-products must still be excellent in functional performance.<\/p>\n

    Trend 2-The Rise of Functional Innovation<\/h2>\n

    Pursuit beyond basic performance<\/h3>\n

    Nowadays, consumers expect cat litter to solve multiple problems at the same time:<\/p>\n

    * Strong deodorization<\/p>\n

    * Low dust formula<\/p>\n

    * clean and convenient<\/p>\n

    * reduce out (sand prevention)<\/p>\n

    This demand urges the industry to invest more resources and funds in product engineering and formula research and development.<\/p>\n

    Water-soluble mineral cat litter – a new direction<\/h3>\n

    \"\u043c\u0438\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439<\/p>\n

    One of the most striking innovations is the \u0412\u043e\u0434\u043e\u0440\u0430\u0441\u0442\u0432\u043e\u0440\u0438\u043c\u044b\u0439 \u043c\u0438\u043d\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u043d\u0430\u043f\u043e\u043b\u043d\u0438\u0442\u0435\u043b\u044c \u0434\u043b\u044f \u043a\u043e\u0448\u0430\u0447\u044c\u0435\u0433\u043e \u0442\u0443\u0430\u043b\u0435\u0442\u0430<\/a>, whose formula usually includes:<\/p>\n

    1. Bentonite (used for agglomeration)<\/p>\n

    2. Sepiolite (used to provide structural support and control dispersion)<\/p>\n

    This type of cat litter provides a unique combination of advantages:<\/p>\n